You will receive a verification email shortly. An accompanying picture showed Lampard, Cesar Azpilicueta, Women’s captain Magdalena Eriksson and Women’s boss Emma Hayes posing with a shirt bearing the number ‘3’. Comments are subject to our community guidelines, which can be viewed, Chelsea's shirt sponsor arrival announcement left fans fuming, Chelsea sign new shirt sponsor deal with Three after ending £200million contract with Yokohama, Ian Wright taunts Cesar Azpilicueta by sticking his tongue out after Arsenal equaliser against Chelsea, CHELSEA NEWS LIVE: Follow for all the latest on the Blues, interested in signing Lyon’s Moussa Dembele, Independent Press Standards Organisation (IPSO). Future Publishing Limited Quay House, The Ambury, explains more about how we use your data, and your rights. Time will tell. Chelsea: deal includes Women and Academy teams. Chelsea FC unveils Three as next shirt sponsor. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. The Blues have signed a deal that will see Three replace Yokohama Tyres - who have sponsored the Blues for the past five seasons. “Three UK has enough 5G spectrum to put us in the top 10 holdings in the world and give our customers the very best 5G service, and we want to be with the team that can drive that winning message over the next few years.”. TechRadar is part of Future plc, an international media group and leading digital publisher. Three years too short? Sign up to get breaking news, reviews, opinion, analysis and more, plus the hottest tech deals! However, once they read the post in full on Instagram, they were left with a bad taste in their mouths. The Chelsea partnership will be a significant boost to its marketing efforts as it looks to win market share from the likes of EE, O2 and Vodafone. Please refresh the page and try again. But it turned out to be a cruel prank as they unveiled mobile phone network operator Three as their new shirt sponsor from next season. © But Chelsea could lure him to Stamford Bridge, with Lampard keen on regularly blooding youngsters in his starting XI. The deal means Chelsea’s five-year partnership with Japanese tyre manufacturers Yokohama comes to an end this summer. Three partners with Premier Leeague football club in marketing push. Please deactivate your ad blocker in order to see our subscription offer. In the late 1990s and early 2000s, tie-ups were common with O2 sponsoring Arsenal, Vodafone teaming up with Manchester United and One2One securing an agreement with Everton. Mobile network signs three-year deal with west London club. The latest sponsorship agreement will see Chelsea partner with Three for the next three years in place of Yokohama Tyres, who have been on the club's shirt since 2015, Who will join Frank Lampard's Blues? This latest agreement will be more of an integrated partnership, as is common with modem major commercial deals, as Chelsea seeks to accelerate its digital efforts. Three's logo will be included on all Chelsea shirts the beginning of the 2020/21 campaign, including the first team, academy and women's sides. Bath Stamford Bridge is set to be upgraded to 5G within the first year of the partnership. And Chelsea are believed to also be interested in signing Lyon’s Moussa Dembele. There was a problem. Receive news and offers from our other brands? BA1 1UA. CHELSEA announced “three signings” on Instagram today. Our. Chelsea have confirmed mobile phone network Three will be the club's shirt sponsor for the next three seasons. But they somehow remain six points clear of Man Utd, Spurs and Wolves in the final Champions League spot. The deal with Three is likely to eclipse Chelsea's previous £200million agreement with the Japanese brand, who will continue as the club's official tyre partner. Although Three’s logo has adorned the shirts of the Ireland national rugby union team and the Australian cricket team, the UK division has never sponsored a Premier League team before. ", When you subscribe we will use the information you provide to send you these newsletters. Chelsea's deal with Three is expected to be in the £40m region. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. The company’s logo will adorn the kits of the senior men’s and women’s teams, as well as the club’s academy sides from the start of the 2020-2021 campaign. Supporters are desperate for Frank Lampard to make some signings, with the gaffer himself admitting he’s searching for reinforcements in attacking areas. To see all content on The Sun, please use the Site Map. United have made a last-ditch attempt to keep Gomes at Old Trafford. "With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts.". Sometimes they’ll include recommendations for other related newsletters or services we offer. However, they may be pleased to hear that Chelsea are looking to poach talented youngster Angel Gomes from rivals Manchester United. Three has long been the magic number for football fans everywhere, with three points the reward for success whenever a team takes to the field in a league or group-stage game, and for Chelsea supporters the number now has extra significance with connectivity company Three to be our new official shirt partner starting next season. Chelsea have announced a new shirt sponsorship deal with Three for the start of next season. Established in 2003, Three has grown from being the UK's first 3G-only network to industry leaders in their provision of 5G services. Edinson Cavani has been strongly linked with a loan move from Paris Saint-Germain. For other inquiries, Contact Us. England and Wales company registration number 2008885. For further details of our complaints policy and to make a complaint please click here. It truly is an area from which regular fans are benefitting and as communications technology develops in the coming years, Three will be at the forefront of the advances with the exciting roll out of 5G networks, helping to enhance and expand the experience of being a Chelsea supporter in the modern digital age. Visit our corporate site. "It truly is an area from which regular fans are benefitting and as communications technology develops in the coming years, Three will be at the forefront of the advances with the exciting roll out of 5G networks, helping to enhance and expand the experience of being a Chelsea supporter in the modern digital age. 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